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Toyota Prius | Depreciation Rate & Curve Graphed

On average, the Toyota Prius loses 39.4% of its value in the first five years. Based on the depreciation curve and maintenance cost per mile, we place the ownership sweet spot for the Prius as the 2002-2011 model years. To get at least five years in the sweet spot, we do not recommend buying a Prius older than the 2007.

Toyota Prius hybrid electric gas car front passenger view

Find the depreciation rate of your Toyota Prius in the graph below.

A chart showing the depreciation of the Toyota Prius. It shows the best time to own/purchase a Toyota Prius

Depreciation, when an asset loses value over time, affects all vehicles. Ordinarily, the steepest drop in value occurs in the first year and slows over time, but not all makes and models depreciate at the same rate. Understanding the depreciating factors for a specific vehicle allows you to understand its total cost of ownership and ability to retain value long-term.

The depreciation pattern of the Toyota Prius deviates from those of other vehicles. The average annual depreciation rate of a newer-model Prius is actually higher in the second year of ownership, and it drops and rises sporadically before steadily declining after 10 years.

Keep in mind that just because the vehicle costs the least to own in the sweet spot we have outlined here, you still may not want to own the vehicle during these depreciation sweet spot years. Although vehicles depreciate less as they get older, they have more repairs. Duh right? However, keep in mind that repairs don’t just cost you money, they cost you time. Reliability is the difference between being able to make it to your destination on time or missing an opportunity because the car broke down.

Check out our article on the best and worst years of the Toyota Prius to see our reliability ratings for all years of the Prius between 2001-2022. We also cover MPG, safety ratings, and a number of other factors. We pulled data from Priuses registered in our app and surveyed owners to get you data-backed answers on just how good or bad each year of the Prius is.

If you want to know the depreciation and maintenance costs for your particular vehicle, use our free “Total Cost of Ownership” tool available in the FIXD App – Android or IOS.

If you like our online tools and articles consider purchasing our FIXD sensor for $19.99 (this is 67% off). It’s our flagship product. With it, you scan your car for common engine problems.

If our sensor detects any problems with the engine, our app will clearly explain:

  1. What could have caused it and
  2. How much the possible repairs may cost.

If you’d like, we’ll even show you trusted repair shops in your area where you can get your ride fixed through RepairPal. The total cost of ownership feature within the app totals your maintenance costs, repairs, and depreciation (Sensor + App). This is free on the app.

Toyota Prius Depreciation

Model YearsMileageAmount DepreciatedResidual Value PercentageResale Value
2001264,000 $24,655.551.6%$401
2002252,000 $24,829.892.4%$604
2003240,000 $25,213.572.4%$617
2004228,000 $24,605.775.3%$1,374
2005216,000 $25,145.006.7%$1,811
2006204,000 $25,996.877.5%$2,123
2007192,000 $26,464.278.7%$2,518
2008180,000 $27,132.469.0%$2,693
2009168,000 $25,323.3312.3%$3,564
2010156,000 $23,738.7116.4%$4,650
2011144,000 $23,898.6817.4%$5,032
2012132,000 $23,063.5322.2%$6,569
2013120,000 $21,255.5328.1%$8,306
2014108,000 $20,364.2030.9%$9,098
201596,000 $17,238.9641.1%$12,051
201684,000 $13,568.7353.6%$15,677
201772,000 $11,887.9860.2%$18,018
201860,000 $11,829.2360.6%$18,221
201948,000 $8,917.3070.3%$21,124
202036,000 $8,787.8271.0%$21,556
202124,000 $5,953.5279.5%$23,134
202212,000 $2,588.6190.6%$24,994
20230 N/AN/AN/A

The above chart, based on Kelley Blue Book data since 2001, details the approximate depreciation for a Toyota Prius in standard trim, a generic color (black or white), and a mileage of 12,000 per year.

Keep in mind that the auto market was heavily affected in 2020 and beyond. Automakers selling new cars during the COVID pandemic raised prices which caused a spike in demand in the used car market as people tried to save money. Many automakers, however, did not drop prices after the pandemic, they kept them so they could make a larger profit.

This is why the most recent years of many vehicles have seemingly experienced less depreciation. Some, such as 2015, 2016, and 2019, may have even appreciated due to the heightened levels of inflation created.

Factors That Impact the Toyota Prius Depreciation Rate

a red car with coins on top of a white table

The consensus on Toyota vehicles is that they’re “solid, efficient, and reliable,” per Consumer Reports. Indeed, the Japanese automaker is widely acknowledged for making some of the most reliable vehicles on the market, with pickup trucks and passenger vehicles that provide many years of operability with minimal mechanical issues.

Consumer Reports also highlights the 2023 Toyota Prius as being “among the most fuel-efficient cars available” and having sleek looks, increased power, nimble handling, and driver-assistance technologies. Considering all that, we’d say the Toyota Prius is a high-value model from a generally high-value brand.

The Prius’s depreciation rate seems to corroborate that description, and we can look at comparative data to confirm. According to Carfax, vehicles typically lose 20% of their value in the first year of ownership, followed by an approximately 15% decrease in the residual value in each successive year. So, in five years, the average vehicle will have lost about 60% of its value from new. The Prius is an outlier, as its first-year depreciation doesn’t reach even half the overall average, and its five-year depreciation is only around 29%.

But the reputations of an automaker and a particular vehicle model aren’t the only components contributing to depreciation. Other factors include:

A vehicle’s age depends on its model year, which the National Highway Traffic Safety Administration defines as “the year used to designate a discrete vehicle model, irrespective of the calendar year in which the vehicle was actually produced.” Even if you buy a 2022 Prius with no previous ownership, it would still qualify as a one-year-old vehicle by the time the 2023 Prius hits the market. Your vehicle would depreciate accordingly, as new model years tend to offer new features, which displace the values of previous versions.

A vehicle’s model year can also denote its quality. Automakers regularly make changes to their vehicle models, so there may be variations in performance and dependability from model year to model year. Such variations may also affect the depreciation of your vehicle, with better-rated model years tending to yield higher resale values.

Body type refers to the classification of a vehicle regarding its size and shape. The most common vehicle body types include sedans, hatchbacks, station wagons, minivans, SUVs, and pickup trucks.

The Toyota Prius is a hatchback — a two- or four-door passenger vehicle with an upward-swinging tailgate. Now, the North American market has a general preference for larger vehicles, such as SUVs and pickup trucks, so those body types tend to depreciate slower than smaller ones, but the Toyota Prius seems to defy the market trend because of its other qualities, such as its reliability, fuel efficiency, and driving performance.

Mileage indicates how far a vehicle has traveled and how much wear and tear it may have accumulated along the way. In general, low-mileage vehicles depreciate slower than high-mileage ones. But low mileage and high mileage are relative terms, so it’s important to weigh the number on the odometer against a vehicle’s age to calculate its mean annual mileage. We’ve determined that, on average, North American drivers drive 12,000 miles per year. A Prius driven less than that is likelier to depreciate at a lower rate, and a Prius driven more should depreciate faster.

A vehicle’s overall condition relates to how it looks and runs. If your Prius has been in no accidents, its body is free of dents and scratches, its upholstery is entirely unblemished, and it’s up to date on maintenance, you can describe its overall condition as good to great.

Maintenance and repairs are important for improving your Prius’s overall condition. Services such as oil changes, battery checks, and tire rotations can help prevent mechanical issues, and as-needed fixes keep the vehicle looking as close to new as possible. Both factors influence the price dealers and private sellers are willing to pay for your Prius when you decide to sell it.

The site iSeeCars.com conducted a study in 2023 that revealed the correlation between a vehicle’s color and the price it can fetch on the used market. According to the study, yellow is the color you want if you’re looking to maximize the value retention of your vehicle, whereas gold and brown are the ones you’ll most want to avoid. The more common colors, such as black, blue, silver, and white, hovered around average.

Other Costs of Toyota Prius Ownership

Owning a vehicle comes with several costs, of which the depreciation rate is only one. The other costs associated with your Toyota Prius include the following:


Some vehicles cost more to insure than others. Several factors go into determining auto insurance rates, including the vehicle’s purchase cost, repair cost, and overall safety. According to our data, the national average cost for full-coverage insurance is $136 per month, which amounts to around $1,630 per year. Measuring that average against data from Insurance.com, we find that the mean insurance cost for the Toyota Prius is approximately on par, coming in at $143 per month or around $1,700 per year.

Notably, the Toyota Prius is actually one of the least expensive vehicles to insure for teenage drivers — a population that normally attracts higher insurance rates because of their inexperience. That’s because the Prius has a reputation for being a safe vehicle. The 2022 model year, for example, has mostly Good and Superior ratings from the Insurance Institute for Highway Safety, with crash-prevention systems to aid those newly licensed.


Routine maintenance is essential for any vehicle. Tire rotations, oil changes, and filter replacements help keep your Prius in tip-top operational shape so it’s better able to retain its value.

Our data, including figures from 2001 to 2021, shows that the average cost of maintaining a Toyota Prius is around $624 per year, below the $694 average for all vehicles. But the specific model year of your Prius can determine whether your maintenance costs are on, below, or above par. Sixteen of the 21 model years we looked at were considerably less costly to maintain than most vehicles, with some — 2002-2003, 2007, 2009, 2016-2017, and 2019-2020 — running $550 or less a year. The following years, however, were more expensive, ranging from $750 to $1,375 per year:

  • 2001
  • 2008
  • 2010-2011
  • 2021

The Best Model Year To Buy a Toyota Prius

Based on factors including price and reliability (but not depreciation), our choice for the best Toyota Prius model years to buy are the 2008–2009 and 2007, but check out our article on the best and worst years of the Prius to get the whole story. We recommend the 2008-2009 and 2007 Toyota Prius model years because they fall in the ownership sweet spot while offering additional advantages. The 2011 Prius, for example, has improved reliability and safety scores compared with previous model years.

Buying a Toyota Prius New vs. Used

20-Year Projection Table

20-Year Projection
Years Since PurchasedDepreciated ValueWith Inflation

A new 2023 Toyota Prius has a starting MSRP of $27,450. Given its price and assuming an annual mileage of 12,000 per year, its estimated resale value after three years is $19,490  — a total accumulated depreciation of $7,960.50. In contrast, a two-year-old used Prius has a current value of $23,134, which equals $5,953.52 in accumulated depreciation from an inflation-adjusted original MSRP.

When you’re in the market for a used vehicle, thoroughly research the depreciation rates for the make, model, and years you’re interested in. The My Car’s Value tool by Kelley Blue Book can help you estimate a vehicle’s potential resale value down the line, but don’t neglect to factor in the other costs of ownership, such as insurance rates and maintenance.


The data we’ve presented in this article pertains to the base-level Toyota Prius available in each model year of its production, as higher trim levels offer more features that help a vehicle retain its long-term value. Using the base trim level as our reference point removes such variables.

Keep in mind, there are large economic factors at play here too and the sale of new cars has caused shifts in the used market too. There is a stark difference in the cost of vehicles due to car manufacturers seeking higher profit margins after COVID as detailed by CNN and posted by CBS channel 58:

“… (T)he auto industry saw sky-high profits even as sales plummeted. Domestic manufacturers of cars and car parts saw a profit of $32 billion through the third quarter of 2022 (the latest data available) — their largest profit since 2016. Car dealerships also reported record-breaking profits through Q3, according to auto-retail advisers Haig Partners.

“That’s because pandemic-era pent-up consumer demand remained strong as supply shifted, allowing automakers to increase their prices and their profit margins. Cars and trucks were sold nearly as soon as they hit dealership lots, and the average price paid for a vehicle in December soared to a near-record high of $46,382, according to J.D. Power.

“Data from the Labor Department’s November Consumer Price Index shows American consumers are paying about 20% more for cars than they were in 2019.

“The trend could continue into next year — research website Edmunds expects new-car sales to hit 14.8 million in 2023, a marginal increase from last year but well below pre-pandemic levels.

“The auto industry has entered a new era: Less choice, higher prices, and larger profit margins. So far it seems to be working for them.”

This shift by car companies to create higher profit margins by taking advantage of the heavily-reported-on chip shortage panic of COVID has had rebounding effects upon the value of used cars.

Be aware that newer years (the latest 3-4 model years) may be inflated in price because of this and depending on how big this problem is for the model you are considering.

Frequently Asked Questions About Vehicle Depreciation

Because of the reliability of both the make and the model, the Toyota Prius retains its value quite well. It loses less than 10% of its value in the first year and maintains more than 60% of its value after five years, meaning that it performs much better than the average vehicle in terms of depreciation. But remember that your specific Prius may do better or worse depending on factors such as its color, condition, and mileage.

Two other factors to bear in mind are where and how you sell your Prius. Take, for example, a black 2019 base-model Prius in good condition with 48,000 miles and standard options. In Oklahoma City, Oklahoma, it would get you up to $20,742 in a dealer trade-in and $22,411 in a private sale. But in New Haven, Connecticut, you might get just $19,610 and $20,933, respectively.

After factoring in the depreciation rate and other ownership costs, we believe that the best Toyota Prius model years are 2008-2009 and 2011. Other recommended model years outside the ownership sweet spot are 2004-2006, 2013-2016, and 2019-2021.

Because of dips in reliability, rises in ownership costs, and generational missteps, we suggest avoiding the following model years:

  • 2001-2003
  • 2007
  • 2010
  • 2012
  • 2017-2018

According to our surveys, the average overall mileage for Prius drivers is 132,000. On a closer level, we see that only two model years have averaged annual mileage of at least 200,000. So we’d say that 200,000 miles is the milestone for designating high mileage for a Toyota Prius of any model year.

A Toyota Prius in the 12-to-16-year-old range should allow you to avoid most of the depreciation and still get at least five years in the sweet spot of ownership. That corresponds with model years 2007-2011.


(2023). Toyota. Consumer Reports. Retrieved August 7, 2023, from https://www.consumerreports.org/cars/toyota/

(2023). Toyota Prius. Consumer Reports. Retrieved August 7, 2023, from https://www.consumerreports.org/cars/toyota/prius/

(2021). Car Depreciation: How Much Does It Cost You? Carfax. Retrieved August 7, 2023, from https://www.carfax.com/blog/car-depreciation

(2023). The Best and Worst Car Colors for Resale Value. iSeeCars. Retrieved August 7, 2023, from https://www.iseecars.com/car-color-study

FIXD Research Team

At FIXD, our mission is to make car ownership as simple, easy, and affordable as possible. Our research team utilizes the latest automotive data and insights to create tools and resources that help drivers get peace of mind and save money over the life of their car.

We’re here to help you simplify car care and save, so this post may contain affiliate links to help you do just that. If you click on a link and take action, we may earn a commission. However, the analysis and opinions expressed are our own.


About the Author

FIXD Research Team

FIXD Research Team

At FIXD, our mission is to make car ownership as simple, easy, and affordable as possible. Our research team utilizes the latest automotive data and insights to create tools and resources that help drivers get peace of mind and save money over the life of their car.

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